13
May
10

Adobe Blows Apple a Kiss

NEWS
Adobe Blows Apple a Kiss

Thursday, May 13, 2010

Two weeks after Apple CEO Steve Jobs published his anti-Flash manifesto, Adobe – which makes the rich media software – has hit back. But instead of just sending out an anti-Apple rant, Adobe blows a kiss at the company, before scolding companies like Apple that ‘put content and applications behind walls’ and ‘dictate what you can create, how you create it, or what you can experience on the web.

Adobe’s pro-Flash campaign appears in newspapers such as the Washington Post, and on a number of major web sites. In an open letter, Adobe founders Chuck Geschke and John Warnock attempt to debunk Jobs’ claims that Flash is a closed platform, and instead hint that other companies are doing more to undermine open web standards:

We believe that consumers should be able to freely access their favorite content and applications, regardless of what computer they have, what browser they like, or what device suits their needs. No company – no matter how big or how creative – should dictate what you can create, how you create it, or what you can experience on the web.

When markets are open, anyone with a great idea has a chance to drive innovation and find new customers. Adobe’s business philosophy is based on a premise that, in an open market, the best products will win in the end – and the best way to compete is to create the best technology and innovate faster than your competitors.

We believe that Apple, by taking the opposite approach, has taken a step that could undermine this next chapter of the web – the chapter in which mobile devices outnumber computers, any individual can be a publisher, and content is accessed anywhere and at any time.

While Adobe’s Flash format still powers 75% of video on the web, it’s not the company’s main source of revenue. Most of the company’s income comes from its Creative Suite product, which includes developer tools for Flash – but is generally better known as the home of Photoshop, Illustrator and Premiere. That could insulate the company from any drop in Flash, though with 50% of all CS sales going to Mac users, Adobe can’t afford to ignore Apple. So, those hearts are likely to keep fluttering. And maybe Geschke and Warnock will trade in their starched shirts and ties for something a little more casual – though we’re just kidding about Adobe hating black turtlenecks.
• Source(s): Adobe Systems Incorporated ; The Adobe Flash Platform ; Rich Internet applications
Share

Advertisements

0 Responses to “Adobe Blows Apple a Kiss”



  1. Leave a Comment

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


Calendar

May 2010
M T W T F S S
« Apr   Jun »
 12
3456789
10111213141516
17181920212223
24252627282930
31  

Archives

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 3 other followers

© Copyright 2010 Dominic Stoughton. All Rights reserved.

Dominic Stoughton's Blog

%d bloggers like this: