29
May
10

Apple’s iPad makes global debut

NEWS
Apple’s iPad makes global debut

Saturday, May 29, 2010

Thousands of die-hard Apple fans mobbed shops worldwide on Friday as the iPad, called a revolution in personal computing by some and limited and overhyped by others, began its global launch.

Long queues of customers snaked outside Apple shops in Australia and Japan hours before the opening and similar huddled masses turned out at stores in six European countries, including Britain and France.

The iPad – a flat, 9.7 inches black tablet – also went on sale in Canada as part of a global rollout that was pushed back by a month due to huge demand in the United States.

One million iPads were sold in 28 days in the United States after the product’s debut in early April despite mixed reviews from consumers.

The product is the latest from Apple, which dethroned software giant Microsoft this week as the largest U.S. technology company in terms of market value, to create a frenzy.

At Apple’s flagship store in Paris, set in the prestigious mall beneath the Louvre museum, 24-year-old engineer Audrey Sobgou beamed as she walked away with one of the prized tablets.

Sobgou travelled 127 miles from her hometown in Lille, northern France, and waited nearly two hours before stepping inside the busy Apple store.

‘I’m not a victim of hype,’ she insisted. ‘I know Apple products and it’s about the quality, the interface, how it’s designed and what it can do. With elegance and style.’

Hundreds of people queued outside the Paris Apple store hours before it opened.

In Britain, a few dozen enthusiasts waited outside the Apple store in central London at 3am to get their hands on the iPad when it opened five hours later.

Staff escorted the first group of customers one by one up to buy their iPad after they opened the doors, whooping, chanting and cheering.

‘I queued overnight for about 20 hours since midday yesterday but it was very, very worth it,’ Jake Lee, a 17-year-old student from Essex, told AFP, clutching his treasured iPad.

The iPad also went on sale in Germany, Italy, Spain and Switzerland and will be followed in July by a launch in Austria, Belgium, Ireland, Luxembourg and the Netherlands.

Alejandro Barras, manager of the Apple store in downtown Madrid, said his iPad stock sold out one hour after opening.

Apple aficionados in Zurich camped out overnight in front of the store to buy the tablet and download some of the 5000 available apps – the media applications that run on the device.

In Montreal, an 82-year-old man with a long white beard and a beret stood in line with about 100 people, some of whom arrived at the Apple store at 6am.

‘I’m not a fan of gadgets,’ Jean-Maurice Demers told AFP. ‘But I’m involved in several political committees and community groups and I’m tired of dragging around several kilograms of files.’

Prices in Japan and Australia for the basic 16GB iPad are comparable to US prices, although a significant markup by Apple in Britain and continental Europe has triggered grumbling.

In France, wi-fi models sell for between 499 and 699 euros ($613 and $860), with the 3G models going for between 599 and 799 euros ($736 and $982) .

The multi-functional device is tipped by some pundits to revitalise media and publishing, with many major newspapers and broadcasters launching applications.

As well as the five other European countries, Apple plans to bring the iPad to Hong Kong, Mexico, New Zealand and Singapore in July.

Apple has declined to reveal the number of pre-orders received for the iPad internationally, but Capital Markets analyst Mike Abramsky put it at around 600,000.

The iPad has officially gone on sale in Australia, with hundreds of tech lovers snapping up the touchscreen tablet device within minutes of it being released in Sydney.

Over 200 Apple fans braved the chilly Sydney weather overnight to be the first to get their hands on the new technology when the George Street store opened its doors at 08:00 am (AEST) on Friday.

Rahul Koduri, who had been in the line since 02:00 am (AEST) on Thursday, succeeded in his dream of being the first in Australia to purchase the iPad.

The 22-year-old Blacktown resident, who snapped up two iPads, was delighted.

‘It’s fantastic, it was so worth the wait,’ he said, holding up his two shiny iPad boxes.

‘One of these is for me, of course, and the other is for a family member.’

• Source(s): Apple Inc. and Independent Television News (ITN)
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