05
Jun
10

Sky buys Virgin Media TV channels for $231 million

NEWS
Sky buys Virgin Media TV channels for $231 million

Saturday, June 5, 2010

British Sky Broadcasting (BSkyB) has bought Virgin Media Television, the current owner of seven TV channels including Living and Bravo.

Sky, the owner of Sky News, is paying $231 million (£160 million) in cash under the deal, which also sees it acquire the channels Challenge, Challenge Jackpot and Virgin1, the latter of which will be rebranded.

The purchase expands Sky’s portfolio of basic pay TV channels and means it does not have to pay carriage fees to offer the Virgin Media Television (VMtv) channels to its customers.

Meanwhile, Virgin Media will be given the option of carrying any of Sky’s basic HD channels, Sky Sports HD 1 and Sky Sports HD 2, and all Sky Movies HD channels for an incremental wholesale fee.

It will also make Sky’s basic and premium channels available to subscribers through its on-demand TV service.

VMtv said its seven channels – which span pay and free-to-air television – reach more than 24 million adult viewers every month.
Living is the third most popular pay TV channel in the U.K., and is the self-styled home of ‘guilty pleasures and trashy glamour’.

It offers a variety of popular programmes including Four Weddings and America’s Next Top Model in its schedules.

Virgin Media said the sale of VMtv would allow it to focus on providing subscribers with ‘super-fast’ cable TV and broadband provision.

Meanwhile BSkyB chief executive Jeremy Darroch described the acquisition as ‘an attractive investment opportunity’ that offered strategic and financial benefits.

‘We are pleased that, through commercial negotiation, we have been able to ensure wide distribution of our channels to a growing pay TV universe,’ he said.

Virgin launched Virgin1 in October 2007 although channels such as Living and Bravo came from the former ntl/Telewest business.

This in turn merged with Virgin Mobile in 2007 and was then rebranded as Virgin Media.
• Latest News & Headlines » Home «
• Source(s): British Sky Broadcasting / News Corporation
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