01
Aug
10

U.S. Owners Of BP Stations Seek Rebranding

NEWS
U.S. Owners Of BP Stations Seek Rebranding

Sunday, August 1, 2010

Earth BP is reportedly facing pressure to rename its U.S. petrol stations under their old Amoco brand as the backlash in America shows no sign of easing.

The distributors who control most of BP’s U.S. forecourts are pushing the group to revert back to the traditional American Amoco branding for fear of further sales pain following the Gulf of Mexico oil spill, according to The Sunday Telegraph.

BP shed the Amoco brand shortly after merging with the U.S. oil group in 1998, but the 475 distributors believe its revival across petrol stations could help bring customers back.

They are reportedly seeing sales fall by up to 40 percent in the worst hit sites as Americans shun the BP brand.

The firm’s petrol stations in the U.S. are also said to be suffering growing instances of vandalism and protests.

John Kleine, executive director of the BP Amoco Marketers Association, which represents U.S. distributors, told The Sunday Telegraph in Britain: ‘They (the distributors) are interested in where the brand is going and want it to be returned to its premier place.’
He added: ‘Those fires have been fueled in the last week by a former Amoco executive (Bob Dudley) being named to assume the role of chief executive.’

A separate report also suggested BP may be forced to wind down its operations in the Gulf of Mexico after American lawmakers passed a bill that could halve its production there.

The Gulf accounts for 10 percent of BP’s global production, but the legal move proposed freezing the firm out of new drilling leases for seven years.

BP last week confirmed Mr. Dudley would take over from under-fire boss Tony Hayward in October as it revealed a $32.2 billion blow from the spill.

The group is understood to be preparing to ‘static kill’ the leaking well this week.

The well erupted when the Deepwater Horizon rig exploded and sank on April 20, killing 11 workers and triggering the worst oil spill in U.S. history.

BP was not immediately available for comment.
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