Posts Tagged ‘Advertising

05
Aug
10

Rupert Murdoch says Apple’s iPad is a ‘game-changer’ for news media

NEWS
Rupert Murdoch says Apple’s iPad is a ‘game-changer’ for news media

Thursday, August 05, 2010

••• Global media chief Rupert Murdoch says Apple’s iPad will be a ‘game changer’ for newspapers.

The chairman and chief executive of News Corporation said the iPad would allow publishers to attract new readers to their mastheads.

‘It’s a real game changer in the presentation of news,’ Mr. Murdoch said on Thursday during a conference call for the company’s full year profit results.

‘We will have young people reading newspapers. We will have different looking types of newspapers.’

News Corp owns newspapers in the U.S., U.K., Australia and elsewhere.

Mr. Murdoch said he expected to see hundreds of millions of these devices around the world.

‘There will be all sorts of things we can do with them,’ Mr. Murdoch said.

‘As they develop technologically, we have got to to develop our methods of presentation of news.’

News Corp chief operating officer Chase Carey said the iPad ‘really starts to deliver on the promise of multimedia’ for the first time.

In terms of charging for online content, The Times and Sunday Times newspapers in the U.K. started slugging users $1.59 (£1) a day, or $3.18 (£2) a week, to access their content online from the start of July.

Mr. Murdoch said there had been a positive response, but declined to say how many people had paid for subscriptions.

‘We have had a very encouraging number of people subscribing at a good price,’ he said.

‘But we think we are on the right strategy there and we think it’s going well.’

Mr. Murdoch also flagged changes to News Corp’s social networking portal MySpace, which he said was going through a major overhaul under a new management team.

‘It will look very, very different in a few months to what it’s looked for the last few years,’ Mr Murdoch said.

‘We are going to see it out for some time yet.’
• Latest News & Headlines » Home «
• Source(s): News Corporation
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04
Aug
10

News Corp. Posts $875 Million Profit as Ad Sales Rise

NEWS
News Corp. Posts $875 Million Profit as Ad Sales Rise

Wednesday, August 04, 2010

••• Media and entertainment giant News Corp. reported, Wednesday, that it has swung to profit in the fiscal fourth quarter on the back of strong performance from its television networks division which posted impressive ad sales.

News Corp. said its net profit in June quarter was $875 million or $0.33 per share as against loss of $203 million or $0.08 per share in the year ago period.

The company said its revenue moved up 5.7 percent to $8.11 billion.

Analysts, on average, had expected News Corp. to report profit of $0.20 per share on revenue on $7.87 billion.

However, operating profit, or sales minus the cost of goods sold and administrative expenses, slipped 1.7 percent year-on-year in June quarter to $932 million from $948 million.

The media conglomerate said its earnings were driven by strong performance put up by its television networks division, which accounted for more than half of its operating income.

Profits at domestic channels surged by 30 percent while international channels improved 40 percent. Overall, operating profit at cable television networks division, which include channels such as Fox News Channel and FX, surged 31 percent to $563 million on the back of advertising revenue which jumped 11 percent. The division also saw double-digit growth in revenue from fees paid by cable, satellite and fiber video providers.

Operating profit at News Corp.’s broadcast television division also surged 13 percent to $113 million on improved ad sales offsetting higher programming expenses at the company’s national broadcast network – Fox Broadcasting.

The group’s filmed entertainment division also did well but could not beat third quarter performance. Operating income in June quarter dropped 32 percent year-on-year to $137 million. In March quarter, profit stood at $497 million. At the time of announcing third quarter earnings, News Corp. had warned that one should not expect stellar performance from this division in the fourth quarter, largely due to an expected year-over-year decline in the film business due to the timing of releases.

The newspapers and information services division, which include the Wall Street Journal, Barron’s, MarketWatch and Dow Jones, also reported 20 percent surge in profit to $115 million on higher ad revenue, though it was below Street estimates.

The company’s digital media division, which include social networking site MySpace, however, disappointed, reporting an operating loss of $174 million in the June quarter on lower search and advertising revenue. News Corp. said MySpace is set for a “major overhaul.”

News Corp.’s satellite TV division also disappointed, reporting a 37 percent slide in operating income to $97 million on the back of continued weakness at Sky Italia.

To reduce dependence on the economically sensitive advertisement-based revenue, News Corp. said it is beefing up its portfolio of subscription-based assets. In June, it said it has made a bid for the 61 percent stake of pay-TV operator British Sky Broadcasting Group Plc (BSkyB) it doesn’t already own.

“The opportunity for us to expand the scale of our franchises is significant, including through taking advantage of the continual technological advances that will broaden the reach of our core content and distribution businesses,” News Corp. CEO Rupert Murdoch said in a statement.

The company’s full-year results were more impressive.

News Corp. said its net profit in fiscal year 2010 was $2.5 billion, helped primarily by blockbuster movie “Avatar.” DVD sales of other films like “Ice Age: Dawn of the Dinosaurs,” “X-Men Origins: Wolverine” and “Night at the Museum: Battle of the Smithsonian” also bumped up its profits. In the prior year, News Corp. incurred a net loss of $3.4 billion, which included a one-time pre-tax impairment and other charges of $9.2 billion.

“These results underscore just how well positioned we are – fiscally, operationally and strategically – for further growth across all of our markets,” Murdoch said.

Shares of News Corp., which owns Dow Jones, Wall Street Journal, New York Post, MySpace and 20th Century Fox among other things, closed up 1.61 percent at $13.85. Following the financial results announcement, the company’s shares were up 3.25 percent in the after-market hours.
• Latest News & Headlines » Home «
• Source(s): News Corporation
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19
Mar
10

Google: Viacom wanted to buy YouTube

NEWS
Google: Viacom wanted to buy YouTube

Friday, March 19, 2010

Court filings released on Thursday in the bitter $1 billion copyright fight between Viacom and Google’s YouTube show just how far apart the companies remain, as the 3-year-old case winds through federal court.

Viacom, in 108 pages of court documents, portrays YouTube’s founders as reckless copyright violators who were far more concerned with increasing traffic to their site than obeying the law. Even executives at Google, which acquired YouTube for $1.7 billion in October 2006, questioned the ethics of building a site through questionable copyright practices, according to the Viacom filings.

But in the 100-page document filed by Google, perhaps not surprisingly, the search engine tells a different story. Viacom is painted as a media giant trying to play it both ways: demanding that YouTube take down videos even while third parties were uploading Viacom content on the entertainment giant’s behalf. More intriguingly, the parent company of MTV and Paramount Pictures was at one point interested in acquiring the video-sharing site, according to the documents.

“We believe YouTube would make a transformative acquisition for MTV Networks/Viacom that would immediately make us the leading deliverer of video online, globally,” according to an internal Viacom slide that Google filed with the court.

Interesting as the documents may be, it’s not clear which side will benefit most from the disclosures. Google argues that it is protected by the safe-harbor provision of the Digital Millennium Copyright Act, which says, in short, that if a Web site acts in good faith to take down copyrighted content as soon as it learns of it, and it has not benefited financially through advertising or other means, it is protected from a lawsuit. Viacom is attempting to pierce that protection by proving that YouTube employees, at the very least, knew of rampant copyright violations on their site and did little about it.

U.S. District Judge Louis Stanton, in the Southern District of New York, set March 5 as the deadline for filing for summary judgment and gave the parties until April 30 to file opposing arguments to each other’s motions. All the arguments should be completed sometime in June. If the case proceeds to trial, it should occur sometime this year.

Legal scholars believe that the outcome of this landmark suit could well determine who gets to profit the most from content: the people who pay for its creation, or the people who help disseminate it over the Web. It could also determine whether YouTube, by far the most popular video site, suffers from an original sin of rampant copyright violation before Google took over.

Ill-gotten rewards, destroyed e-mail?
While there are still questions as to how much money Google is or is not making from YouTube, there is little doubt that YouTube’s founders profited handsomely from selling their company less than two years after building the site. According to court records, YouTube founders Steve Chen, Chad Hurley, and Jawed Karim walked away with $334 million, $301 million, and $66 million, respectively.

According to Viacom, those were ill-gotten rewards. The three young men had already planned to look the other way, as far as copyright violations were concerned, court documents claim. Their intent was to create the online-video equivalent of Napster and then sell it. To do that, Viacom claims that the team sought ways “to avoid the copyright bastards.”

Viacom said in one e-mail that Chen urged associates to “concentrate all our efforts in building up our numbers as aggressively as we can through whatever tactics, however evil.”

Viacom suggests that it may not have been given the benefit of finding out the whole story at YouTube, whose managers did not turn over some e-mails belonging to Hurley. The reason Google gave for any missing correspondence was that Hurley’s e-mails were accidentally destroyed when his computer suffered a malfunction sometime before the Google acquisition. Viacom said, however, that it was able to retrieve some of Hurley’s e-mails from Karim.

Those e-mails show that YouTube managers knew that employees uploaded unauthorized content and applauded such moves, Viacom claimed.

Google argues that Viacom has distorted and taken out of context many of the statements from YouTube’s e-mails while doing a sloppy cut-and-paste job on some of the YouTube e-mails. In one e-mail from Chen to Karim, it said, Viacom omitted the word “stop” from this passage: “In other news, Jawed, please stop putting stolen videos on the site.”

Google provides several e-mails showing that from the earliest days of YouTube’s existence, the founders sought to protect copyright. In one April 25, 2005, e-mail, Chen tells the other co-founders that videos would be rejected that violated one of the following rules: “video must be about you, must be appropriate for all audiences, cannot contain contact information, no copyrighted material.”

In an apparent attempt to underscore YouTube’s usefulness and to suggest that Viacom is being hypocritical, Google noted that Viacom continues to do business on YouTube.

Even after waging the court battle against Google and YouTube, Viacom continues to permit some of its materials to be posted there, according to a statement entered into the record by David King, who oversees YouTube’s Content Identification System, the technology designed to filter out copyrighted materials and block them from being reposted to the site.

“For some of its reference files, Viacom has instructed the site to block, which means take it down and prevent it from going up again,” King wrote. “But on others, Viacom has instructed YouTube to leave the clips up and provide the company with information “about how YouTube users are engaging with the matching videos.”

Viacom’s attempt to buy YouTube
According to Google, Viacom “thought so highly of YouTube that it tried, unsuccessfully, to buy it” in 2005, the search company wrote. After Viacom’s negotiations to buy YouTube fell through, it took a “strong-arm approach” in talks with Google as the new owner and at that time “deliberately allowed its content to remain on YouTube” to boost the ratings of TV shows.

Viacom, according to Google, was serious enough about acquiring YouTube that it extended an offer. What Viacom suggested to YouTube was that Viacom and Google buy it and operate the service together.

“So the idea would be Viacom and Google buy YouTube,” Adam Cahan, a former executive vice president at Viacom-owned MTV Networks and now the CEO of Auditude, wrote in a cited e-mail. “Viacom legitimizes the content on the site by providing content and developing a business model.”

Some YouTube supporters are bound to wonder whether Viacom’s lawsuit was just retaliation for being outbid by Google.

On the other side, Viacom argues that it was always the intent of YouTube’s founders to draw an audience by piggybacking on the popularity of professionally made clips. But first, Viacom claims that the team tried to come up with ways “to avoid the copyright bastards.”

Google says Viacom has distorted and taken out of context many of the statements from YouTube’s e-mails.

While some of the accusations that each of the parties are flinging at the other are intriguing, many of them will have little or no bearing on the relevant issues. What’s most important now is the judge’s reading of the Digital Millennium Copyright Act of 1998.

Google’s legal defense rests on the wording of the DMCA, whose safe-harbor provision says that as long as the Web site does not have knowledge of “apparent” infringing activity, and as long as it does not receive a “financial benefit”–such as displaying advertisements on the page–it will generally be immune from lawsuits.

Viacom insists that Google doesn’t qualify for the safe harbor because it not only profited by selling ads on the site, but it also built up a large fan base that was drawn by the unauthorized copies of films and TV shows. In addition, Viacom argues that Google had knowledge of copyright violations, as is evidenced in the e-mails from YouTube’s founders.

Whichever way Stanton rules, the losing party will probably appeal. The final outcome of the case will likely help clarify whether protecting intellectual-property rights on the Internet is the responsibility of a copyright owner or a Web site operator.

Regardless, it’s fun reading, if you’re into this kind of thing. Note the concern among Viacom executives that News Corp. would end up owning YouTube instead of them.

Viacom’s statement of undisputed facts

Google’s statement of undisputed facts

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17
Mar
10

YouTube Users Upload 24 Hours of Video Every Minute

NEWS
YouTube Users Upload 24 Hours of Video Every Minute
Oops Pow Surprise…24 hours of video all up in your eyes!

Wednesday, March 17, 2010

••• YouTube said Wednesday that 24 hours worth of video are being uploaded to the video-sharing site every minute.

“What’s next? 30 hours? 36 hours?” YouTube director of product management Hunter Walk said in a blog post.“A day’s worth of content uploaded to YouTube every minute is a big achievement for our community and speaks to the role video plays in connecting and changing the world one upload at a time,” Walker said.

Google-owned YouTube announced in May that 20 hours of video were being uploaded to the site every minute, up from 15 hours in January.

In mid-2007, six hours of video were being uploaded to YouTube every minute, according to the site.

Google bought YouTube in 2006 for 1.65 billion dollars but the Mountain View, California-based Internet search and advertising giant has not yet managed to turn a profit with the site despite its massive global popularity.

YouTube has been gradually adding professional content such as full-length television shows and movies to its vast trove of amateur video offerings in a bid to attract advertisers.

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