Posts Tagged ‘Google



15
May
10

Google Data Admission Angers Europe

NEWS
Google Data Admission Angers Europe

Saturday, May 15, 2010

Germany’s Consumer Affairs Minister Ilse Aigner has sharply criticized Google for inadvertently collecting personal data.

“According to the information available to us so far, Google has for years penetrated private networks, apparently illegally,” Aigner said in a statement on Saturday.

The “alarming incident” showed that Google still lacks understanding for the need for privacy, according to the statement.

Privacy breach

Google’s fleet of Street View cars, photographing streets for its online map program, has been collecting more data than previously thought. After reviewing a system in the cars that recorded names and addresses of wireless networks detected along the routes, Google revealed that a programming error had led to small amounts of personal data to be collected from unsecured Wi-Fi networks.

“It’s now clear that we have been mistakenly collecting samples of payload data from open Wi-Fi networks,” Google’s head of engineering Alan Eustace said in a blog posting.

The blog post did not specify what kinds of personal data had been collected but indicated it could be things such as email and web browsing history. However, since the data had been collected by moving vehicles, only fragments of information were recorded. Google regretted its mistake and would look for a way to destroy the personal data.

“Maintaining people’s trust is crucial to everything we do, and in this case we fell short,” said Eustace in the blog post.

Google reviewed its data collection methods in response to an inquiry from the Data Protection Authority in Hamburg.

The Google Street View service allows users to “walk” along panoramic street views in many countries, using images recorded by specially-outfitted cars. The fleet of cars around the world has been halted for the time being as Google attempts to fix the glitch.

The Street View project is controversial in Germany due to privacy concerns.
• Source(s): Deutsche Presse-Agentur (dpa) and Google Inc.
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11
May
10

Android Shakes Up U.S. Smartphone Market

NEWS
Android Shakes Up U.S. Smartphone Market

Tuesday, May 11, 2010

••• The Android operating system (OS) covered 28 percent of the U.S. smartphone market in the first quarter of the year, replacing Apple’s iPhone OS to take #2 position.

This is the first time for Android OS to top iPhone, which covered 21 percent of the market, according to the market research firm The NPD Group, PC World said on Tuesday.

RIM’s BlackBerry OS still dominated the market in sales, having a 36 percent market share.

Much of the growth in Android OS sales came from Verizon’s Motorola Droid and HTC Droid Eris.

The average selling price for all smartphones in the first quarter was $151 in Q1 2010, a 3 percent decrease over the previous year.
• Source(s): NPD Group, Inc.
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29
Apr
10

Google ranked world’s most valuable brand

NEWS
Google ranked world’s most valuable brand

Thursday, April 29, 2010

Google was crowned the world’s most valuable brand on Wednesday by a research firm that found technology firms dominate when it comes to how much a name is worth in today’s markets.

Google, IBM, Apple and Microsoft topped global stalwarts Coca-Cola, McDonald’s, and Marlboro in a Top Ten brand value list packed with seven technology companies.

Google’s brand was worth more than $114 billion, a 14 percent climb from 2009, according to the annual Millward Brown Optimor ‘BrandZ Top 100 Most Valuable Global Brands’ report.
U.S. technology titan IBM saw its ‘brand value’ surge 30 percent to $86 billion while the worth of Apple’s name climbed 32 percent to $83 billion, according to the report.

Factors taken into consideration in the ranking include customer loyalty and opinions regarding brands and how they influence earnings.

Microsoft ranked fourth with its brand valued at slightly more than $76 billion, just ahead of the nearly $68 billion that Coca-Cola’s brand was said to be worth.

China Mobile, General Electric, and Vodafone claimed the eighth through tenth spots respectively.

Social-networking powerhouse Facebook made it onto a separate Top Twenty technology brands list for the first time with its company name value at $5.5 billion.

Electronics powerhouse Samsung saw the largest jump in brand value, soaring 80 percent from the previous year to $11.3 billion.

‘Technology brands demonstrated their pervasiveness in our daily lives,’ Millward Brown said in a release. ‘Use of social media was a key trend across many of the successful brands.’

The overall value of the Top 100 brands rose four per cent to more than two trillion dollars, according to Millward Brown, which specialises in advertising, marketing communications, media and brand equity research.

‘This ranking has elevated the importance of building brands among some of the world’s most successful companies,’ said Millward Brown global chief executive Eileen Campbell.

‘CEOs and CFOs around the world should be asking their brand and marketing teams how they can leverage brand to both protect and grow the business.’

An investor who put their money into a Brandz portfolio five years ago would have earned a double-digit return as opposed to losing cash with a set of stocks based on the SP 500 index, according to Millward Brown.

‘In the past, many companies were quick to cut their marketing spend during a down economy,’ said Joanna Seddon, head of Millward Brown Optimor.

‘A new trend has emerged in the wake of the recession as more companies realised the importance of maintaining and even increasing budgets to support brand loyalty and engagement.’
• Source(s): Millward Brown
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27
Apr
10

Google Acquires LabPixies

NEWS
Google Acquires LabPixies
Google Acquires LabPixies For $25 Million

Tuesday, April 27, 2010

Google has bought an Israeli company that develops mini-programs for the web known as widgets in the latest in a string of acquisitions.

The Mountain View, California-based Google announced the purchase of LabPixies in a blog post. Terms of the transaction were not disclosed.

LabPixies already makes widgets for iGoogle, Google’s personalised homepage service.

‘We decided that we could do more if we were part of the same team, and as such, we’re thrilled to announce the acquisition of Labpixies,’ Don Loeb, a member of the iGoogle team said.

‘The team will be based in our ever-growing Tel Aviv office and will anchor our iGoogle efforts across Europe, the Middle East, and Africa,’ Loeb said.

‘We are looking forward to working with Labpixies to develop great web apps and leverage their knowledge and expertise to help developers and improve the ecosystem overall,’ he said.

Besides iGoogle, LabPixies has also developed widgets for Google’s Android mobile phone operating system and the iPhone.

Widgets developed by LabPixies include calendars, news feeds, to-do lists and games.

Google has been on a buying spree for the past few months, snapping up a number of small startups including DocVerse, Picnik, Aardvark and Plink.

Chief executive Eric Schmidt said in a conference call with analysts in January that Google planned to acquire about one company a month this year.

● Ran Ben – Yair, CEO LabPixies, said, “We deal with Google to see a golden opportunity for our team to fit in workspace sharing with us the same desire – to millions of users the ultimate online experience.'”

● Prof. Yossi Matias, director of Google R & D Center in Israel, said, “We believe that the combination of LabPixies center staff will allow us to continue strengthening the web platform, and make it attractive than ever for developers and users around the world.” He added that “Google believes in innovation and creativity Israel, and will continue to pursue collaboration with – for start-ups in the future local.”
• Source(s): Google Inc. & LabPixies

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16
Apr
10

Search with fewer keystrokes and better spelling

NEWS
Search with fewer keystrokes and better spelling

Friday, April 16, 2010

Google says it has enhanced its search engine to make it easier for people to find what they seek online despite spelling slips.

Google expanded automatic correction of misspelled search words to include 31 languages and improved software crafted to figure out correct spellings of people’s names.

‘Did you make a typo while looking for ‘chocolate strawberries and cream’ in Italian?’ Google technical staff member Pandu Nayak asked rhetorically while showing an example in a blog post.

‘The right word is so close you can taste it.’

The Mountain View, California-based internet search giant also finetuned a feature that suggests search terms based on where searchers are located.

Google last year launched a ‘Suggest’ feature that recommends queries based on which country people are in. Search suggestions are now more localised if queries are made in U.S. cities.

‘Just as people in the United Kingdom often look for different things than people in United States, we’ve found that people in Seattle tend to look for different things than people in Dallas,’ Nayak said.

‘In San Francisco ‘bart’ is probably not Bart Simpson; it’s probably Bay Area Rapid Transit,’ he added, comparing a search on a popular cartoon character name to a regional commuter rail system acronym.
• Source(s): Google – Pandu Nayak, Member of Technical Staff

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